Project information

  • Category: UI/UX
  • Client: CoffeeSimp
  • Project date: May, 2021

Coffee Simp is basically a cookbook in the form of a website application, providing various home-made coffee recipes in the quickest and simplest ways. The task involved publication design which could either be a printed or digital cookbook. Targeting university students, the colour palette, typography and visual elements had to complement each other and retain their interest. Likewise, the brandname itself is a mixture of slangs used by the target market. To make this design solution possible, everything had to be from scratch, even raw photos used for the recipes.