UyU Cafe: Loyalty Card

Project information

  • Category: Publication Design
  • Client: UyU Cafe
  • Project date: September, 2020

UyU Cafe is basically the branding of a local South Korean cafe which would be found in a business area. The objective of this cafe is to transmit the Korean culture through different beverages and food which would also be a way for employed people in the area to have some time off work during breaks. The cafe would be cozy and provide a home-like environment for its audience. On this note, loyalty cards are offered which would encourage customers to make more purchases and in terms of colour, typography as well as visual elements, I kept a level of consistency to show a connection to the brand.